5 Things You Need To Know About Boosting Client Relationships

Gaurav Goel
4 min readJul 7, 2022


I believe that my relationships with my clients are the most important of my business. I need to maintain positive client relations in order to be successful. Good client relationships will result in more repeat and new customers. Therefore, focusing on customer relationship management will improve my clients’ experience with my company.

One should keep a few things in mind to get the most out of their customer relationships. These are a few simple pointers on how I’ve ensured that my clients view my company in a positive light. These are the basic steps I take every time to reach my business’s customer relationship potential.

There is a lot to remember to do when it comes to improving client relationships. It can be easy to neglect some of the simplest things that can improve relationships with clients. Keep these methods in mind as you continue to build relationships with your clients.

1. Use Customer Relationship Management Tools to Respond Promptly

This tip is simple. Do not keep your customers waiting for a response. Customers want quick answers when they make inquiries about your products or services. I’ve found that if I do not respond to clients quickly, they are likely to get frustrated and bring their business elsewhere.

I make sure to respond to all client inquiries ASAP to maintain good relationships with them.

Luckily, many CRM tools offer reminders or notes features so I can easily keep track of the last time I reached out to them.

2. Bolster Relationship Management by Sharing Your Expertise

If someone is seeking my business out for products or services, I automatically assume that they see me as an expert on the topic. Customers expect me to know nearly everything there is to know in my industry, so I try to share as much as I can with my clients to reinforce that belief.

This shows them that not only am I knowledgeable, but I’m willing to take the time to share that information with them. I’ve found that customers appreciate when I share my knowledge, and it tends to strengthen my relationship with them.

3. Keep Track of Your Clients’ Needs in a Relationship Manager

Your clients look to you to fill particular needs that they have. Providing them with those products and products like it show that not only can they trust me to have what they need, I hold their business in such high regard that I’m personally familiar with their needs. In the same vein, I also make sure that I don’t try to upsell clients that I know won’t want what I’m suggesting. Suggesting products or services that have nothing to do with their needs will negatively affect that relationship.

Instead, I keep my pitches focused on the things I know that they can use to reach their goals. This way, my clients know that I’m striving to meet their needs.

Of course, I can’t be expected to remember everything that every client needs all the time. I make my life easier by keeping notes, reminders, and context for my relationships with my close to their individual contacts. That way, I never mix up or forget what that client expects from me.

4. Go The Extra Mile

It is always nice to have someone put in a little extra effort to make you happy. My customers will feel that way about myself and my business too. Putting that extra time and effort in can build loyalty and cement myself in their memory as a trustworthy supplier that sees them as more than just a number.

Going the extra mile for your customers may look different depending on how our relationship works. It can be as small as helping someone carry items to their car or as big as including a service for free. Taking these extra steps has significantly improved my customer’s disposition toward my company in the past and encourages them to shop with us again.

5. Learn The Client’s Language

If my doctor talked to me in medical jargon, I don’t think I would ever know how healthy I really was. I believe that my relationships with my customers work in much the same way.

I don’t try to impress my clients by throwing around a lot of technical terms and phrases. In fact, this could actually put distance between us. Instead, I lay everything out as I would when speaking to a layperson, because I am. Find a good balance; keep it in general terms, but don’t “dumb down” the context either.

6. Use A Relationship Manager To Keep Your Clients Happy

There are some tools available that I use to help me maintain positive relationships with my clients. Relationship managers are tools that allow you to record and share information with anyone easily. Relationship managers have helped me organize the information I need to know about my customers and stay in touch with them, too. With these tools, I am better able to maintain and improve my customer relationships.

StayTouch is one of these relationship managers. StayTouch will ensure you maintain good relationships by allowing you to share information quickly and record client information easily. In addition, the information you store is secured in the cloud, so you never have to worry about losing it. Reach out today to get started with StayTouch.



Gaurav Goel

Founder & CEO, StayTouch